What counts as a lead?
A unique person in your service area who calls you for at least 60 seconds, books an appointment, or sends a form with a working phone number or email through 1Tap's tracking. Spam, repeat contacts within 30 days, existing customers and job seekers never count, and you have 14 days to dispute any lead.
How does the per-lead fee work?
It's a share of your average sale: 10% on Growth, 8% on Scale, never less than $15 or more than $150 a lead. If an average job is worth $300, a qualified lead costs $30 on Growth. That is below what Google charges per lead in most local industries. You set the average sale when you sign up, you can cap lead fees each month, and we review both together every quarter.
Is ad spend included?
No. Ad spend goes straight to Google, Meta and the other platforms from ad accounts you own, so you always see exactly what was spent. Your first plan recommends a starting budget based on what leads cost in your area and industry. Starter runs without ads.
Does anything go live without my OK?
No. Every ad, post and page waits for your approval, which takes one tap on your phone. If you prefer, you can turn on auto-approve for things like review replies.
Is there a contract?
No. Plans are month to month and you can cancel any time. The first 30 days are free, and the 60-day guarantee covers the first paid month.
Who owns the ads, accounts and data?
You do. Ad accounts, your Google Business Profile, every piece of creative and all lead data stay yours if you leave.
What if my business isn't local?
The same loop works for online brands and startups. The channels change (TikTok, LinkedIn, Google Shopping) and leads become purchases, sign-ups or demos.